LEADXVERSE CASE STUDY
Growing an Influencer Marketing Agency in Singapore
Client Background
An influencer marketing agency in Singapore, connects brands with social media influencers. They struggled to scale client acquisition in the competitive APAC market.
The Challenge
Our client generated only 5–8 leads monthly through referrals, with a 6% conversion rate. They needed to reach marketing directors in retail and beauty brands to expand their client base.
Our Solution
Leadxverse crafted a multi-channel campaign using LinkedIn outreach, cold email, and LinkedIn ads to target marketing decision-makers in Singapore’s retail and beauty sectors.
Approach and Execution
- Audience Research: Identified 6,000 marketing directors using LinkedIn Sales Navigator.
- LinkedIn Outreach: Sent 3,000 personalized connection requests and messages showcasing our client influencer campaign successes.
- Cold Email: Delivered 4,500 emails with case studies on ROI-driven influencer campaigns.
- LinkedIn Ads: Ran ads targeting marketing professionals, driving traffic to a lead magnet (e.g., influencer marketing guide).
- Follow-Up Calls: Contacted 1,500 high-potential leads to schedule strategy sessions.
Results
Over 3 months, the campaign achieved:
- Outreach: Contacted 6,000 prospects.
- Strategy Sessions: Secured 150 bookings.
- Clients Onboarded: Closed 25 new clients.
- Conversion Rate: 16.7% from sessions to deals.
- Revenue Impact: Our client doubled their client portfolio.
Project Duration
3 months