Case Study: Scaling HR & IT Staffing Leads in India
LEADXVERSE CASE STUDY Scaling HR & IT Staffing Leads in India Client Background An HR and IT staffing firm in Hyderabad, India, provides recruitment services for tech companies. They struggled to connect with HR managers for large-scale hiring projects. The Challenge Our client relied on job boards and networking, generating 10–12 leads monthly with a 5% conversion rate. They needed to reach HR decision-makers in India’s tech sector to secure staffing contracts. Our Solution Leadxverse launched a multi-channel campaign using cold email, LinkedIn outreach, cold calling, and targeted LinkedIn ads to target HR managers in India’s tech industry. Approach and Execution Audience Research: Built a database of 9,000 HR managers in tech firms using LinkedIn and industry lists. Cold Email: Sent 7,000 emails highlighting TalentHub’s success in placing top IT talent. WhatsApp Outreach: Connected with 3,500 HR professionals, sharing case studies on recruitment efficiency. Cold Calling: Followed up with 2,000 leads to schedule consultation calls. LinkedIn Ads: Ran ads targeting HR managers, promoting a free recruitment audit. Results Over 6 months, the campaign delivered: Outreach: Contacted 9,000 prospects. Consultation Calls: Secured 220 bookings. Clients Onboarded: Closed 40 staffing contracts. Conversion Rate: 18.2% from calls to contracts. Revenue Impact: our client reported a 2.8x increase in contract value. Project Duration 6 months
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