LEADXVERSE CASE STUDY
Case Study: Scaling Manufacturing Leads in India
Client Background
A manufacturing company in Mumbai, India, produces industrial machinery for automotive and aerospace sectors. They struggled to reach decision-makers in large enterprises for their high-value equipment sales.
The Challenge
Our client relied on trade shows and referrals, generating only 5–10 leads monthly with a 3% conversion rate. They needed a robust lead generation strategy to connect with procurement heads and secure high-ticket sales meetings.
Our Solution
Leadxverse implemented a multi-channel campaign using cold email, LinkedIn outreach, and cold calling, targeting procurement managers in India’s automotive and aerospace industries.
Approach and Execution
- Audience Research: Identified 12,000 procurement heads using LinkedIn Sales Navigator and industry databases.
- Cold Email: Sent 9,000 personalized emails highlighting PrecisionWorks’ machinery reliability and cost savings, with case studies of successful installations.
- LinkedIn Outreach: Connected with 4,000 decision-makers via personalized messages, sharing whitepapers on manufacturing efficiency.
- Cold Calling: Followed up with 2,500 high-potential leads to schedule sales meetings.
Results
Over 9 months, the campaign achieved:
- Outreach: Contacted 12,000 prospects.
- Bookings: Secured 300 sales meetings.
- Clients Onboarded: Closed 45 new clients.
- Conversion Rate: 15% from meetings to deals.
- Revenue Impact: client reported a 2.5x increase in quarterly sales.
Project Duration
9 months