LEADXVERSE CASE STUDY

Case Study: Boosting SaaS HRMS Lead Generation in India

Client Background

A SaaS company based in Bangalore, India, specializes in Human Resource Management Systems (HRMS) for mid-enterprises sized companies. Despite an amazing product, they struggled to generate sales-qualified leads to increase their growth in the competitive Indian market.

The Challenge

The client faced stagnant lead generation, with only 10–15 low-quality leads per month from their website and limited LinkedIn outreach. Their sales team spent excessive time chasing unqualified prospects, resulting in a conversion rate of less than 5%. They needed a scalable, multi-channel lead generation strategy to connect with HR decision-makers and drive bookings for product demos.

Our Solution

Leadxverse designed a multi-channel lead generation campaign combining cold email, LinkedIn outreach, cold calling, and targeted LinkedIn paid ads. We focused on identifying HR directors and business owners in mid-sized Indian companies (50–500 employees) in tech, retail, and manufacturing sectors.

Approach and Execution

  • Audience Research: Built a database of 10,000 HR decision-makers using LinkedIn Sales Navigator and verified email lists.
  • Cold Email: Crafted personalized email sequences highlighting TechTrend’s HRMS benefits, such as automated payroll and employee engagement tools. Sent 8,000 emails over 6 months.
  • LinkedIn Outreach: Sent 5,000 personalized connection requests and follow-up messages to HR professionals, emphasizing case studies of successful HRMS implementations.
  • Cold Calling: Followed up with 2,000 high-potential leads to schedule demos, using scripts tailored to pain points like compliance and scalability.
  • Paid Ads: Ran LinkedIn ads targeting HR professionals in India, driving traffic to a landing page optimized for demo bookings.
  • CRM Integration: Used Leadxverse’s CRM tools to track lead interactions and prioritize follow-ups.

Results

Over 6 months, the campaign delivered:

  • Outreach: Contacted 10,000 prospects across email, LinkedIn, and calls.
  • Bookings: Secured 250 demo bookings with HR decision-makers.
  • Onboarded Clients: Converted 50 prospects into paying clients.
  • Conversion Rate: Achieved a 20% conversion rate from bookings to closed deals.
  • ROI: Our client reported a 8X ROI due to new clients.

Project Duration

6 months

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